Advertising Public Liability Insurance: Drawing Customers to Your Business
Public liability insurance (PLI) customers can rest assured that their businesses will be covered in cases of lawsuit due to customer injury or damage to 3rd party property. This can protect the businesses from bankruptcy caused by litigation and related fees and can allow businesses to pay for a customer’s injury. Additionally, public liability insurance can prove professionalism to prospective customers.
When your prospective clients know that your business protects itself and them from injury, they may tend to view your business as more professional than the competitors. Therefore, many small businesses have begun to advertise their PLI choice to draw customers to the business.
However, advertising that you carry public liability insurance could make signage and pamphlets rather cumbersome if not handled properly, so let’s look at some ways to quickly and efficiently advertise your PLI status.
“Fully Licensed and Insured”
This catchy little phrase is the most common way to advertise your public liability status while also advertising your license is current. Many businesses have begun to add “fully licensed and insured” to their professional websites, signs and other advertising venues.
Of course, when you use this phrase, you must be fully licensed and insured. If you are unsure what licenses you need within your area, check with your local governing body. Fully insured also varies by area, so check with your insurance agent about what fully insured means to your business. Sometimes just carrying liability insurance is considered fully insured; however, this may depend on your area of expertise and the area of the country in which you reside.
Advertising
Once you know that you are fully licensed and insured, where should you advertise? There are many places in which you may wish to advertise your license and insurance, so let’s look at a few:
On Your Website: The most common place for this phrase to be used is on your website. Websites allow much more space to display these credentials; so many businesses have begun to use the “fully licensed and insured” phrase on web pages to boost professionalism. One tip for web advertising: place this phrase near the top of the page or immediately underneath your business logo.
- On Flyers: If you prefer to advertise by flyers or to boost your advertisements through flyers, adding the phrase may help you appear more professional. As with web advertising, place the phrase near the top or under the logo.
- On Pamphlets: Another place where the “fully licensed and insured” phrase can prove helpful in your advertising is on your pamphlets. It is also advised to place the phrase as close to the logo as possible.
- On Business Signs: With such a short phrase, placing “fully licensed and insured” on your business sign may also assist with professional appearance without becoming too cumbersome.
- On Your Logo: Sometimes the best place to put the phrase is simply on your logo. Depending on your business, being fully licensed and insured could put you way above your competition, so you may wish to advertise this everywhere. In this case, placing the phrase on your logo allows you to advertise the fact at all times — and to draw in more customers continuously.
Your public liability insurance could put you and your business full strides ahead of other businesses in your area. If this is the case for your business, advertising that you are fully licensed and insured could help your business stand out as more professional and trustworthy than your competition.
